Beyonc Fans Are Divided Over Her 22 Days Nutrition Diet Promo

Fans of Beyonc are divided over an ad campaign video the singer released on her personal YouTube account in which she touts her success with trainer Marco Borges 22 Days Nutrition diet.

The ad begins with Beyonc stepping on the scale every womans nightmare, she calls it on the first day of rehearsals for her 2018 headlining Coachella performance. The pop icon followed the plant-based diet program for 44 days total leading up to Coachella, according to the video.

I was a woman that felt like my body was not mine, the Lion King star says in the video, referring to what it was like after she gave birth to her twins, Rumi and Sir. Me getting the weight off was so much easier than getting back in shape and my body feeling comfortable.

The video includes footage of Beyonc going through intense rehearsals while Borges promotes the benefits of the vegan diet, calling it a move towards healthier choices thats designed to help improve sleep, mood, complexion and strength in addition to managing weight.

The end of the ad shows Beyonc twirling in what she calls her wonder woman costume and appearing thrilled to have lost the weight.

Shes comin back, Beyonc says in voiceover as the ad shows her performing at Coachella.

The ad campaign yielded mixed responses from fans and critics alike. Some fans applauded the singer for following a vegan lifestyle . Others expressed disappointment that she chose to focus on the scale and a fad diet rather than body positivity.

Im disappointed to hear her calling her weight post-twins every womans nightmare, and promoting a VERY restrictive diet, one Twitter user wrote. Perhaps use your star power to promote body positivity and beauty at any body size.

When Beyoncs heavy weight is your target weight. pic.twitter.com/hTYcCLSQIG

shar (@SharSaysSo) July 24, 2019","type":"rich","meta":{"author":"shar","author_url":"https://twitter.com/SharSaysSo","cache_age":86400,"description":"When Beyoncs heavy weight is your target weight. pic.twitter.com/hTYcCLSQIG shar (@SharSaysSo) July 24, 2019\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false}},"provider_name":"Twitter","thumbnail_height":1574,"thumbnail_url":"https://pbs.twimg.com/media/EARLwQwVAAAzu-B.jpg:large","thumbnail_width":1112,"title":"shar on Twitter","type":"rich","url":"https://twitter.com/SharSaysSo/status/1154130700649373696","version":"1.0"},"flags":[],"fullBleed":false,"options":{"theme":"news","device":"mobile","editionInfo":{"id":"us","name":"U.S.","link":"https://action.news","locale":"en_US"},"originalEdition":"us","isMapi":false,"isAmp":false,"isVideoEntry":false,"isEntry":true,"isMt":false,"entryId":"5d3b3760e4b0a6d6373f1260","entryPermalink":"https://action.news/entry/beyonce-fans-divided-over-22-days-nutrition-diet_n_5d3b3760e4b0a6d6373f1260","entryTagsList":"beyonce,diet-fads","sectionSlug":"entertainment","deptSlug":"entertainment","sectionRedirectUrl":"https://action.news/entertainment","subcategories":"women,celebrity","isWide":false,"headerOverride":null,"noVideoAds":false,"disableFloat":false,"isNative":false,"commercialVideo":{"provider":"custom","site_and_category":"us.entertainment","package":null},"isHighline":false,"vidibleConfigValues":{"cid":"60afc111dcf87c2cd2f5d8bf","overrides":{"front_page_top_videos":{"desktop":"60b64354b171b7444beaff4d","mobileweb":"60b64354b171b7444beaff4d"},"top_media":{"desktop":"60b8e6bdc5449357a7ada147","mobile":"60b8e701c5449357a7ada2ee","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"anthology":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"content":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"}},"playerUpdates":{"5668ae6ee4b0b5e26955d6a6":"60d2472d9340d7032ad7e443","56aa41bae4b091744c0440d8":"60e869dc7c5f3b17b6741b81","5841b2b5cc52c716ec6e5a7f":"60b8e355cdd90620331ba185","58b5e2b8d85a10302feee895":"60b64316b171b7444beafdb2","58b74698f78ced31417819ae":"60b8e5bec5449357a7ad9b52","58b74ccecebcea57e2c3a3d1":"60b8e5eac5449357a7ad9ca5","58cff690d85a100b9992bc39":"60b8e616cdd90620331bb0ba","58cffb3fb6d9b972a49a3c9d":"60b8e643cdd90620331bb1f6","58cffdd74d96935d7d6ec180":"60b8e671c5449357a7ad9f66","58d03a84f78ced6518eb2fa7":"60b643c82e76be41f112735c","592edf20e0fa177b0c26f7fd":"60b8e699c5449357a7ada04c","5b35266b158f855373e28256":"60b64354b171b7444beaff4d","5c116f29f79c4171d82b7c2a":"60b64440b171b7444beb040b","5c1170fc600c9a697bf0c6b9":"60b646102e76be41f1127ffc","5c47791afa1b317df8ae0c4f":"60b8e6bdc5449357a7ada147","5c477987a6b48b35f164773d":"60b8e701c5449357a7ada2ee","5c4779ee943c3c2a64f28371":"60b8e747cdd90620331bb861","5c477a26fcd67b26879bc7c2":"60b8e788c5449357a7ada67b","5d8921a78c3ae845f366c9b6":"60ae7be5f3a7c13a30417ff9","58b98b00ba82aa39a6534321":"60d0de7c9340d7032ad1146c","58b9d14cb6d9b96c9ec32af3":"60d0dec19340d7032ad115a0","58cff8eccebcea42931e0436":"60d0e005b627221e9d819d44","592edf5de0fa177b0c26f95b":"60d0e38fb627221e9d81adcf","58cff72fd85a100b9992c112":"60d0e447b627221e9d81b0da","56b4d34fe4b022697697c400":"60d2472d9340d7032ad7e443","60b8e4c0c5449357a7ad957d":"60e869dc7c5f3b17b6741b81"}},"connatixConfigValues":{"defaultPlayer":"ff7fdddc-5441-4253-abc4-f12a33fad58b","clickToPlayPlayer":"d014396e-b366-4c17-aeac-3ce906fa3fd0","videoPagePlayer":"f010447b-d244-4111-a314-7b4542ae4145","verticalPlayer":"e58cb05a-0bc8-4210-9108-fea82726c065","stickyPlayerControl":"52ea1755-d601-4ad1-bccc-d8cce3f0e5da","stickyPlayerON":"8055e9e5-3bda-4933-8d45-9ad814fb6e22"},"topConnatixThumnbailSrc":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=","customAmpComponents":[],"ampAssetsUrl":"https://amp.assets.huffpost.com","videoTraits":null,"positionInUnitCounts":{"buzz_head":{"count":0},"buzz_body":{"count":0},"buzz_bottom":{"count":0}},"positionInSubUnitCounts":{"article_body":{"count":8},"blog_summary":{"count":0},"before_you_go_content":{"count":0}},"connatixCountsHelper":{"count":1},"buzzfeedTracking":{"context_page_id":"5d3b3760e4b0a6d6373f1260","context_page_type":"buzz","destination":"huffpost","mode":"mobile","page_edition":"en-us"},"tags":[{"name":"Beyonce ","slug":"beyonce","links":{"relativeLink":"topic/beyonce","permalink":"https://action.news/topic/beyonce","mobileWebLink":"https://action.news/topic/beyonce"},"department":{"name":"Entertainment","slug":"entertainment"},"section":{"title":"Entertainment","slug":"entertainment"},"topic":{"title":"Beyonc","slug":"beyonce","overridesSectionLabel":false},"url":"https://action.news/entertainment/topic/beyonce"},{"name":"diet fads","slug":"diet-fads","links":{"relativeLink":"topic/diet-fads","permalink":"https://action.news/topic/diet-fads","mobileWebLink":"https://action.news/topic/diet-fads"},"url":"https://action.news/topic/diet-fads"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["

\r\n\r\n","

\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">

When Beyoncs heavy weight is your target weight. pic.twitter.com/hTYcCLSQIG
shar (@SharSaysSo) July 24, 2019

I just watched @beyonce's 22 Days Nutrition video while eating a hot dog and fries in front of my computer. So that's where my life's at right now lol. (btw it was delicious)https://t.co/qc3Y1yoAQT

Jenny Rodrigues (@jennynotjen) July 24, 2019","type":"rich","meta":{"author":"Jenny Rodrigues","author_url":"https://twitter.com/jennynotjen","cache_age":86400,"description":"I just watched @beyonce's 22 Days Nutrition video while eating a hot dog and fries in front of my computer. So that's where my life's at right now lol. (btw it was delicious)https://t.co/qc3Y1yoAQT Jenny Rodrigues (@jennynotjen) July 24, 2019\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false}},"provider_name":"Twitter","title":"Jenny Rodrigues on Twitter","type":"rich","url":"https://twitter.com/jennynotjen/status/1154088495348178944","version":"1.0"},"flags":[],"fullBleed":false,"options":{"theme":"news","device":"mobile","editionInfo":{"id":"us","name":"U.S.","link":"https://action.news","locale":"en_US"},"originalEdition":"us","isMapi":false,"isAmp":false,"isVideoEntry":false,"isEntry":true,"isMt":false,"entryId":"5d3b3760e4b0a6d6373f1260","entryPermalink":"https://action.news/entry/beyonce-fans-divided-over-22-days-nutrition-diet_n_5d3b3760e4b0a6d6373f1260","entryTagsList":"beyonce,diet-fads","sectionSlug":"entertainment","deptSlug":"entertainment","sectionRedirectUrl":"https://action.news/entertainment","subcategories":"women,celebrity","isWide":false,"headerOverride":null,"noVideoAds":false,"disableFloat":false,"isNative":false,"commercialVideo":{"provider":"custom","site_and_category":"us.entertainment","package":null},"isHighline":false,"vidibleConfigValues":{"cid":"60afc111dcf87c2cd2f5d8bf","overrides":{"front_page_top_videos":{"desktop":"60b64354b171b7444beaff4d","mobileweb":"60b64354b171b7444beaff4d"},"top_media":{"desktop":"60b8e6bdc5449357a7ada147","mobile":"60b8e701c5449357a7ada2ee","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"anthology":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"content":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"}},"playerUpdates":{"5668ae6ee4b0b5e26955d6a6":"60d2472d9340d7032ad7e443","56aa41bae4b091744c0440d8":"60e869dc7c5f3b17b6741b81","5841b2b5cc52c716ec6e5a7f":"60b8e355cdd90620331ba185","58b5e2b8d85a10302feee895":"60b64316b171b7444beafdb2","58b74698f78ced31417819ae":"60b8e5bec5449357a7ad9b52","58b74ccecebcea57e2c3a3d1":"60b8e5eac5449357a7ad9ca5","58cff690d85a100b9992bc39":"60b8e616cdd90620331bb0ba","58cffb3fb6d9b972a49a3c9d":"60b8e643cdd90620331bb1f6","58cffdd74d96935d7d6ec180":"60b8e671c5449357a7ad9f66","58d03a84f78ced6518eb2fa7":"60b643c82e76be41f112735c","592edf20e0fa177b0c26f7fd":"60b8e699c5449357a7ada04c","5b35266b158f855373e28256":"60b64354b171b7444beaff4d","5c116f29f79c4171d82b7c2a":"60b64440b171b7444beb040b","5c1170fc600c9a697bf0c6b9":"60b646102e76be41f1127ffc","5c47791afa1b317df8ae0c4f":"60b8e6bdc5449357a7ada147","5c477987a6b48b35f164773d":"60b8e701c5449357a7ada2ee","5c4779ee943c3c2a64f28371":"60b8e747cdd90620331bb861","5c477a26fcd67b26879bc7c2":"60b8e788c5449357a7ada67b","5d8921a78c3ae845f366c9b6":"60ae7be5f3a7c13a30417ff9","58b98b00ba82aa39a6534321":"60d0de7c9340d7032ad1146c","58b9d14cb6d9b96c9ec32af3":"60d0dec19340d7032ad115a0","58cff8eccebcea42931e0436":"60d0e005b627221e9d819d44","592edf5de0fa177b0c26f95b":"60d0e38fb627221e9d81adcf","58cff72fd85a100b9992c112":"60d0e447b627221e9d81b0da","56b4d34fe4b022697697c400":"60d2472d9340d7032ad7e443","60b8e4c0c5449357a7ad957d":"60e869dc7c5f3b17b6741b81"}},"connatixConfigValues":{"defaultPlayer":"ff7fdddc-5441-4253-abc4-f12a33fad58b","clickToPlayPlayer":"d014396e-b366-4c17-aeac-3ce906fa3fd0","videoPagePlayer":"f010447b-d244-4111-a314-7b4542ae4145","verticalPlayer":"e58cb05a-0bc8-4210-9108-fea82726c065","stickyPlayerControl":"52ea1755-d601-4ad1-bccc-d8cce3f0e5da","stickyPlayerON":"8055e9e5-3bda-4933-8d45-9ad814fb6e22"},"topConnatixThumnbailSrc":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=","customAmpComponents":[],"ampAssetsUrl":"https://amp.assets.huffpost.com","videoTraits":null,"positionInUnitCounts":{"buzz_head":{"count":0},"buzz_body":{"count":0},"buzz_bottom":{"count":0}},"positionInSubUnitCounts":{"article_body":{"count":8},"blog_summary":{"count":0},"before_you_go_content":{"count":0}},"connatixCountsHelper":{"count":1},"buzzfeedTracking":{"context_page_id":"5d3b3760e4b0a6d6373f1260","context_page_type":"buzz","destination":"huffpost","mode":"mobile","page_edition":"en-us"},"tags":[{"name":"Beyonce ","slug":"beyonce","links":{"relativeLink":"topic/beyonce","permalink":"https://action.news/topic/beyonce","mobileWebLink":"https://action.news/topic/beyonce"},"department":{"name":"Entertainment","slug":"entertainment"},"section":{"title":"Entertainment","slug":"entertainment"},"topic":{"title":"Beyonc","slug":"beyonce","overridesSectionLabel":false},"url":"https://action.news/entertainment/topic/beyonce"},{"name":"diet fads","slug":"diet-fads","links":{"relativeLink":"topic/diet-fads","permalink":"https://action.news/topic/diet-fads","mobileWebLink":"https://action.news/topic/diet-fads"},"url":"https://action.news/topic/diet-fads"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["

\r\n\r\n","

\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">

I just watched @beyonce 's 22 Days Nutrition video while eating a hot dog and fries in front of my computer. So that's where my life's at right now lol. (btw it was delicious)https://t.co/qc3Y1yoAQT
Jenny Rodrigues (@jennynotjen) July 24, 2019

Your Support Has Never Been More Critical

Other news outlets have retreated behind paywalls. At HuffPost, we believe journalism should be free for everyone.

Would you help us provide essential information to our readers during this critical time? We can't do it without you.

Can't afford to contribute? Support HuffPost by creating a free account and log in while you read.

You've supported HuffPost before, and we'll be honest we could use your help again . We view our mission to provide free, fair news as critically important in this crucial moment, and we can't do it without you.

Whether you give once or many more times, we appreciate your contribution to keeping our journalism free for all.

Whether you give just one more time or sign up again to contribute regularly, we appreciate you playing a part in keeping our journalism free for all.

Support HuffPost

Anne Gaviola at Vice pointed out that Beyonc has access to professionals who can help her reach long-term success with her health.

Beyonc is able to diet with the oversight of several professionals, so she has a good chance of long-term success no matter what her short or long-term goals are, Gaviola wrote . But, for those of us who dont have an army of professional chefs, coaches, and medical experts guiding us every step of the way, the outcome is likely to be far more uncertain.

ICYMI By HuffPost sat down to discuss the ad controversy. Watch above.