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Posted: 2024-08-14T16:42:33Z | Updated: 2024-08-14T16:43:49Z

After spending months trying to get voters to think about anything other than how old their partys presidential candidate was, Democrats are now putting age front and center as they work to sell Vice President Kamala Harris to the public, arguing the former prosecutor is just the right age to become commander in chief.

Shes old enough to have over 30 years of experience in public service, and young enough to remember working her way through school at McDonalds, a male narrator says in a new 30-second ad from FF PAC, a super PAC expected to spend hundreds of millions of dollars on Harris behalf. The ad is airing through the presidential battleground states.

Big-spending pro-Kamala Harris group FF PAC is up on TV in battleground states with this spot --

Male voiceover:

\"If you've had enough of this political era and you're ready to turn the page, Kamala Harris is ready to lead us to the future\" pic.twitter.com/pCgrrzUrQA

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Big-spending pro-Kamala Harris group FF PAC is up on TV in battleground states with this spot --

Male voiceover:

"If you've had enough of this political era and you're ready to turn the page, Kamala Harris is ready to lead us to the future" pic.twitter.com/pCgrrzUrQA

Medium Buying (@MediumBuying) August 13, 2024

The ad is a remarkable display of how Democratic messaging has shifted since Joe Biden , 81, was on the ticket. The spot, which ends by promising Harris could move past a political era defined by the presidencies and candidacies of septuagenarian and octogenarian men, also shows how she is seeking to emphasize both her experience and, at 59, her relative youth.

If youre tired of this political era, and youre ready to turn the page, Kamala Harris is ready to lead us into the future, the narrator says over images of former President Donald Trump and the Jan. 6 insurrection.

When Biden was on the ticket, Democrats desperately sought ways to convince voters to move past concerns about his age. They had him speak direct to camera in ads and tried to argue that his accomplishments proved any age concerns irrelevant. Look, Im not a young guy. Thats no secret, he said in one ad. But heres the deal, I understand how to get things done for the American people.

The campaign also sought to nullify the issue by noting that Trump, at age 78, was far from a spring chicken himself.

The now-infamous June presidential debate, where Biden struggled to complete sentences and looked frailer than ever, ultimately put the kibosh on those efforts and eventually led to his departure from the race last month.

Now, Democrats have a candidate who is just about the perfect age, according to public opinion surveys. A Pew Research Center poll from June 2023 found 49% of Americans said it was ideal for a president to be in their 50s, while another 24% said their 60s would be the ideal age. Harris turns 60 in October.