Kylie Jenner has been accused of it. So has TikTok star Addison Rae , as well as influencers like Emma Hallberg , Brielle Bierman and Scheana Shay .

Blackfishing , or when a white person takes on a characteristic associated with a Black persons phenotype for commercial gain, is a term thats been floating around the zeitgeist since 2018. The queen of social media, Kim Kardashian , has faced allegations of presenting as Black for profit throughout her career, most recently in early March for appearing with darker skin on the cover of 7Hollywood magazine.