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Posted: 2020-07-10T04:11:55Z | Updated: 2020-07-10T12:47:09Z

Goya Foods, the Latino food giant, soared to the top of Twitters trending topics Thursday after its CEO heaped praise on President Donald Trump , prompting many of its customers to say they would boycott the business in light of the presidents history of vilifying Hispanics.

In remarks at the Rose Garden, Goya Foods CEO Robert Unanue said that the country is truly blessed to be under Trumps leadership, and he compared the president to his Spanish immigrant grandfather.

Were all truly blessed at the same time to have a leader like President Trump, who is a builder, said Unanue, who has led the family-owned food company since 2004. And thats what my grandfather did. He came to this country to build, to grow and to prosper. And we have an incredible builder and we pray, we pray for our leadership, our president and for our country, that we continue to prosper and to grow.

The remarks came following a roundtable discussion between Trump and Hispanic leaders before the president signed an executive order called the White House Hispanic Prosperity Initiative.

The CEO of @GoyaFoods is at a White House event saying we're
\"blessed to have a leader\" like Trump.

Make your shopping decisions accordingly. pic.twitter.com/lLHSz4mEUV

igorvolsky (@igorvolsky) July 9, 2020","type":"rich","meta":{"author":"igorvolsky","author_url":"https://twitter.com/igorvolsky","cache_age":86400,"description":"The CEO of @GoyaFoods is at a White House event saying we're\"blessed to have a leader\" like Trump. 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The CEO of @GoyaFoods is at a White House event saying we're
"blessed to have a leader" like Trump.

Make your shopping decisions accordingly. pic.twitter.com/lLHSz4mEUV

igorvolsky (@igorvolsky) July 9, 2020

Twitter exploded with comments pointing out Trumps persistent history of racist rhetoric toward Americas Hispanic community. Among those to voice their intention to boycott the business were Rep. Alexandria Ocasio-Cortez (D-N.Y.) and former Housing Secretary Julin Castro.

Goya and #Goyaway were the top two trending topics on Twitter on Thursday night. #BoycottGoya and Unanues name and title were on the list, too.

Goya Foods did not immediately return HuffPosts request for comment.

Oh look, its the sound of me Googling how to make your own Adobo https://t.co/YOScAcyAnC

Alexandria Ocasio-Cortez (@AOC) July 10, 2020","type":"rich","meta":{"author":"Alexandria Ocasio-Cortez","author_url":"https://twitter.com/AOC","cache_age":86400,"description":"Oh look, its the sound of me Googling how to make your own Adobo https://t.co/YOScAcyAnC Alexandria Ocasio-Cortez (@AOC) July 10, 2020\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Alexandria Ocasio-Cortez on 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Oh look, its the sound of me Googling how to make your own Adobo https://t.co/YOScAcyAnC

Alexandria Ocasio-Cortez (@AOC) July 10, 2020

.@GoyaFoods has been a staple of so many Latino households for generations.

Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU

Julin Castro (@JulianCastro) July 9, 2020","type":"rich","meta":{"author":"Julin Castro","author_url":"https://twitter.com/JulianCastro","cache_age":86400,"description":".@GoyaFoods has been a staple of so many Latino households for generations.Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU Julin Castro (@JulianCastro) July 9, 2020\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Julin Castro on 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.@GoyaFoods has been a staple of so many Latino households for generations.

Now their CEO, Bob Unanue, is praising a president who villainizes and maliciously attacks Latinos for political gain. Americans should think twice before buying their products. #Goyaway https://t.co/lZDQlK6TcU

Julin Castro (@JulianCastro) July 9, 2020

No apology from @GoyaFoods will be sufficient to erase todays comments.

If GOYA cares about the Hispanic/Latinx community (AND REALLY WANTS TO APOLOGIZE) then they better start by sending food to asylum seekers at the border and feed EVERY SINGLE immigrant Trump has detained.

Juan Escalante (@JuanSaaa) July 9, 2020","type":"rich","meta":{"author":"Juan Escalante","author_url":"https://twitter.com/JuanSaaa","cache_age":86400,"description":"No apology from @GoyaFoods will be sufficient to erase todays comments.If GOYA cares about the Hispanic/Latinx community (AND REALLY WANTS TO APOLOGIZE) then they better start by sending food to asylum seekers at the border and feed EVERY SINGLE immigrant Trump has detained. 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No apology from @GoyaFoods will be sufficient to erase todays comments.

If GOYA cares about the Hispanic/Latinx community (AND REALLY WANTS TO APOLOGIZE) then they better start by sending food to asylum seekers at the border and feed EVERY SINGLE immigrant Trump has detained.

Juan Escalante (@JuanSaaa) July 9, 2020

The CEO of @GoyaFoods thinks were \"blessed to have a leader\" who's letting this pandemic kill us, cage our children, and constantly dehumanizes us.

Yo Goya, tell your man to stop praising a racist. Latinos made him and his family rich by buying Goya products for decades. https://t.co/KZzUAE3UfE

Voto Latino (@votolatino) July 9, 2020","type":"rich","meta":{"author":"Voto Latino","author_url":"https://twitter.com/votolatino","cache_age":86400,"description":"The CEO of @GoyaFoods thinks were \"blessed to have a leader\" who's letting this pandemic kill us, cage our children, and constantly dehumanizes us.Yo Goya, tell your man to stop praising a racist. Latinos made him and his family rich by buying Goya products for decades. https://t.co/KZzUAE3UfE Voto Latino (@votolatino) July 9, 2020\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Voto Latino on 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The CEO of @GoyaFoods thinks were "blessed to have a leader" who's letting this pandemic kill us, cage our children, and constantly dehumanizes us.

Yo Goya, tell your man to stop praising a racist. Latinos made him and his family rich by buying Goya products for decades. https://t.co/KZzUAE3UfE

Voto Latino (@votolatino) July 9, 2020

Please dont throw away food. Many hungry people in our country. Donate unwanted @GoyaFoods products to a food bank. There are many alternative Latin products in the market. The CEO of Goya has every right to his opinion. Consumers have every right to theirs. Its called freedom. https://t.co/0HVfHT980o pic.twitter.com/W56fyxfT0T

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Its called freedom. https://t.co/0HVfHT980o pic.twitter.com/W56fyxfT0T Ana Navarro-Crdenas (@ananavarro) July 10, 2020\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","thumbnail_height":1536,"thumbnail_url":"https://pbs.twimg.com/media/EchoosUXsAUDjG8.jpg:large","thumbnail_width":2048,"title":"Ana Navarro-Crdenas on 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Please dont throw away food. Many hungry people in our country. Donate unwanted @GoyaFoods products to a food bank. There are many alternative Latin products in the market. The CEO of Goya has every right to his opinion. Consumers have every right to theirs. Its called freedom. https://t.co/0HVfHT980o pic.twitter.com/W56fyxfT0T

Ana Navarro-Crdenas (@ananavarro) July 10, 2020

Time to find another brand for my seasoning! And it's sad because I really like Goya's Adobo.

But I won't be giving my money to this Trump supporting enterprise. Absolutely not. Basura. https://t.co/cBTSdPE0Ba

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Basura. https://t.co/cBTSdPE0Ba Derrick Clifton (@DerrickClifton) July 9, 2020\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Derrick Clifton on 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Time to find another brand for my seasoning! And it's sad because I really like Goya's Adobo.

But I won't be giving my money to this Trump supporting enterprise. Absolutely not. Basura. https://t.co/cBTSdPE0Ba

Derrick Clifton (@DerrickClifton) July 9, 2020

I won't buy their products.

I guess Bob Unanue doesn't consider himself Hispanic. Or hates people from Latin America.

My mother's parents both trace their lineage back to Spain. Their families have been in Colombia for several generations.

His hypocrisy disgusts me.#Goyaway pic.twitter.com/buvPa1QmQ5

Leia (@TheSWPrincess) July 10, 2020","type":"rich","meta":{"author":"Leia","author_url":"https://twitter.com/TheSWPrincess","cache_age":86400,"description":"I won't buy their products.I guess Bob Unanue doesn't consider himself Hispanic. Or hates people from Latin America.My mother's parents both trace their lineage back to Spain. Their families have been in Colombia for several generations.His hypocrisy disgusts me.#Goyaway pic.twitter.com/buvPa1QmQ5 Leia (@TheSWPrincess) July 10, 2020\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","thumbnail_height":2048,"thumbnail_url":"https://pbs.twimg.com/media/EchkhT8XYAEb3tP.jpg:large","thumbnail_width":1561,"title":"Leia on 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I won't buy their products.

I guess Bob Unanue doesn't consider himself Hispanic. Or hates people from Latin America.

My mother's parents both trace their lineage back to Spain. Their families have been in Colombia for several generations.

His hypocrisy disgusts me.#Goyaway pic.twitter.com/buvPa1QmQ5

Leia (@TheSWPrincess) July 10, 2020

Please list your alternatives to @GoyaFoods here, we'll start: La Fe, Badia Spices, Conchita, y Iberia Foods #BoycottGoya

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Please list your alternatives to @GoyaFoods here, we'll start: La Fe, Badia Spices, Conchita, y Iberia Foods #BoycottGoya

BFPeroLike (@BFPeroLike) July 9, 2020

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