Apple's far from the most diverse company on the planet -- and people are starting to take notice.

In a Wednesday interview with HuffPost Rise , women's rights activist Cherie Blair criticized Apple's very male leadership.

"It makes me want to say to him [Apple head Tim Cook] that I can't believe he's so shortsighted," Blair said.

"Eighty percent of consumer spending is done by women," she went on to say. "To ignore their perspective is a very dangerous thing for any business."

While that figure has been disputed before , the fact remains that Apple's senior leadership isn't taking many cues from women. While the company has done a somewhat better job hiring women in recent months, only three of its 18 top executives are women .

"To ignore the power of the woman consumer ... it's a very dangerous thing because a company's reputation for being trendy and ... innovative is going to take a bit of a dent," Blair said.

Watch the full conversation in the video above.

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