New 'Consent Condom' Really Doesn't Get What Sexual Consent Is About

It takes two people to open a new condom intended to promote sexual consent , but critics say the condom-makers behind the product missed the point entirely .

In a new ad campaign by BBDO Argentina for Tulipn (Tulip) a company that sells adult toys and condoms were introduced to the Consent Pack, which requires four hands to click on four buttons at the same time before it opens.

If its not a yes, its a no, the tagline in a promo video says. The caption for one promotional tweet reads: With sex, anything goes if a rule is respected: both peoples consent to do it.

En el sexo vale todo solo si se respeta una regla: el consentimiento de ambos para hacerlo. #PlacerConsentido pic.twitter.com/RuIjvbL1yg

Tulipn Argentina (@TulipanARG) March 27, 2019","type":"rich","meta":{"author":"Tulipn Argentina","author_url":"https://twitter.com/TulipanARG","cache_age":86400,"description":"En el sexo vale todo solo si se respeta una regla: el consentimiento de ambos para hacerlo. #PlacerConsentido pic.twitter.com/RuIjvbL1yg Tulipn Argentina (@TulipanARG) March 27, 2019\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false}},"provider_name":"Twitter","thumbnail_height":720,"thumbnail_url":"https://pbs.twimg.com/ext_tw_video_thumb/1110904434643685376/pu/img/zsNuKCUHUo0-ev6r.jpg","thumbnail_width":720,"title":"Tulipn Argentina on 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En el sexo vale todo solo si se respeta una regla: el consentimiento de ambos para hacerlo. #PlacerConsentido pic.twitter.com/RuIjvbL1yg
Tulipn Argentina (@TulipanARG) March 27, 2019

But while the product may be well-intended, critics, including sex therapists, say it promotes some misguided ideas about consensual sex: True consent is not a one-time transaction press the magic buttons or hear yes once and youre in the clear. Consent is an ongoing conversation .

This product seems to misunderstand that consent does not begin and end at the point when a condom enters the equation, said Luke Knanishu , a therapist at The Gender & Sexuality Therapy Collective in New York City.

In every sexual encounter, either party can indicate at any time that they are no longer interested in engaging in sexual activity and with this indication, they withdraw their consent, he told HuffPost.

Plus, as many noted on Twitter, a would-be sexual assaulter isnt very likely to pause and think, Oh, hey, let me grab my consent condom first.

If a man doesnt care about your consent I can promise you he doesnt care about putting on a condom first https://t.co/HjQxDYsysd

Blaec Francis (@blaec_francis) April 10, 2019","type":"rich","meta":{"author":"Blaec Francis","author_url":"https://twitter.com/blaec_francis","cache_age":86400,"description":"If a man doesnt care about your consent I can promise you he doesnt care about putting on a condom first https://t.co/HjQxDYsysd Blaec Francis (@blaec_francis) April 10, 2019\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false}},"provider_name":"Twitter","title":"Blaec Francis on 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If a man doesnt care about your consent I can promise you he doesnt care about putting on a condom first https://t.co/HjQxDYsysd
Blaec Francis (@blaec_francis) April 10, 2019

The biggest issue here is that it negates what we should be teaching [people] about rape, sexual assault and why no means no, said George M. Johnsson , a journalist and activist who tweeted about the condom.

The consent condom, even if its just a marketing ploy at this point, treats the symptom rather than the root cause of the problem, Johnson said.

The root cause is that a lot of sexual ideology is built on dominance and patriarchal beliefs of body ownership, he told HuffPost.

Furthermore, rape and sexual assault can happen even after sex is initially agreed to, he said. A person saying no during intercourse still means no, so this condom does nothing to address the actual problem.

Some have also raised concerns that the product appears designed to protect men from rape accusations rather than protecting women from sexual violence.

Its already difficult to prove sexual assault in court; with the consent condom, someone who took a sexual encounter too far could claim, But I got her to open the condom with me, so technically it wasnt rape. (Plus, as Mashable mentioned , it may actually be possible for one person to open it.)

Others on Twitter remarked on the packages design, calling it a bit abelist on top of all the other problems.

I mean the reasons the \"Consent Condom\" idea is nonsense are numerous

It's ableist
It doesn't solve any problems
It proves nothing
It doesn't preclude assault
It doesn't teach consent
It can be used against victims
It can be opened by others

I could go on all day.

5'7'' Black Male (@absurdistwords) April 11, 2019","type":"rich","meta":{"author":"5'7'' Black Male","author_url":"https://twitter.com/absurdistwords","cache_age":86400,"description":"I mean the reasons the \"Consent Condom\" idea is nonsense are numerousIt's ableistIt doesn't solve any problemsIt proves nothingIt doesn't preclude assaultIt doesn't teach consentIt can be used against victimsIt can be opened by othersI could go on all day. 5'7'' Black Male (@absurdistwords) April 11, 2019\n\n","options":{"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true}},"provider_name":"Twitter","title":"5'7'' Black Male on 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I mean the reasons the "Consent Condom" idea is nonsense are numerous

It's ableist
It doesn't solve any problems
It proves nothing
It doesn't preclude assault
It doesn't teach consent
It can be used against victims
It can be opened by others

I could go on all day.
5'7'' Black Male (@absurdistwords) April 11, 2019

In a statement to CNN , executive creative directors of BBDO Argentina, Joaqun Campins and Christian Rosli, said, Tulipan has always spoken of safe pleasure, but for this campaign we understood that we had to talk about the most important thing in every sexual relationship: pleasure is possible only if you both give your consent first.

BBDO did not respond to HuffPosts request for comment.

Regardless, youre not likely to see the condom in a bedroom near you anytime soon. Tulipn recently launched a limited-edition run in Buenos Aires , with samples available at bars and events. The company told CNN that it eventually plans to sell the condom online.

If nothing else, the ad campaign has started a decent conversation about consent, however clumsy its makers were in its execution.

I suppose its been successful in getting people to talk, so theres that, said Kelly Shibari , an adult industry publicist and entertainer. But the reality is, condoms need to be easy to open, comfortable to wear, easy to tell if its broken, and inexpensive.

We need to be making condoms, and information about condoms, easier to access, and definitely not locked in a box, she said.