Diversity has played a huge and necessary role in the doll industry this year. Toy creators, like Mala Bryan who created an Afro-Caribbean inspired doll collection named Malaville, have been praised for making their dolls more reflective of society and representing kids of all backgrounds.

Bryan ran into criticism for this, however, when someone told her one of her dolls had a bit too much melanin.

I think that one doll is a bit too dark, a commenter, who wrote under a SABC Digital News segment on YouTube, said about the doll with the darkest skin tone, Maisha, on Tuesday. The critic wrote that the doll was probably Bryans least selling item and suggested she get rid of it.

Another commenter, ZoZoZu, responded to his in the best way.

I dont believe a doll can be too dark, she said. Black, in all shades, is indeed beautiful and thats what Mala Bryan is trying to communicate to the world.