Up to 90% of women have cellulite and Demi Lovato even wants to rebrand it as #celluLIT, suggesting we all embrace our healthy bodies. But with a plethora of affordable drugstore options out there, erasing those dimples seems so easy, right?

Jergens , Nivea and Palmers Coco Butter all offer firming lotions under $10 at major retailers like Target, Walgreens and Ulta. Luxury brands like Clarins , Dr. Brandt and Once Ocean Beauty offer applications claiming to reduce the appearance of cellulite, ranging in price from $40-$125.

Are any of these products effective at all?

Topical creams are really confusing because its a multi-billion dollar market and many of those things dont work, Zakia Rahman, a dermatologist with Stanford Health Care, told HuffPost. Lets find out whether any of those topical creams actually work.

Topical Ingredients That Work (And How Effective They Are)

Cellulite forms when the connective tissues (made of collagen) between your muscle and skin squeeze fat cells toward your epidermis, creating a bumpy, dimpled appearance.

We know there are two topicals that have evidence that they do work for cellulite, and one is retinol . Tretinoin (a vitamin A derivative) can be found in Retin-A, Tazorac or 1% Differin gel, and can help because they can stimulate collagen production and make the appearance of cellulite less, Rahman said.