Etsy just increased the amount of parental leave it offers. Starting April 1, all workers at the Brooklyn-based company known for selling hipster-precious, hand-crafted goods will be able to take 26 weeks off after the arrival of a child via birth or adoption.

Thats a big increase from the company's old policy, and follows examples set by a bunch of other tech companies that are racing to improve benefits as the war for talent continues.

But what truly makes Etsys announcement notable? It's gender neutral. Men and women at the 800-person company will be eligible for six months leave and -- this is key -- Etsy will no longer give more time off to "primary" caregivers, a falsely neutral designation that companies effectively only apply to heterosexual women.