You may not know Herschel Supply Co. by name, but you've certainly seen its bags on the backs of stylish, preppy hipsters standing in line at Starbucks scrolling through High Snobiety's tumblr feed on their phones.

When Lyndon and Jamie Cormack, the company's founding brothers, launched Herschel Supply in 2009, "heritage" (stuff made to look like it's been around forever, which is another way of saying it has a safe, clean and classical aesthetic) was just beginning to take off. When you saw a Herschel bag, you thought it had been around for decades. This was intentional and successful.