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Posted: 2019-02-07T21:40:33Z | Updated: 2019-02-07T22:44:51Z

Former Starbucks CEO Howard Schultz hasnt officially announced hes running for president, but hes already learning a sad truth about politics.

When you have to ask people to clap at your scripted applause lines, expect some blowback.

Schultz was speaking at Purdue University in Indiana on Thursday when he announced that he would release his tax returns if he decided to run for the nations highest office.

Clearly, his pledge was meant to draw a sharp contrast with the current White House occupant, Donald Trump . Still, the crowd reaction wasnt what he probably expected. The clip below shows he had to let the audience know it was OK to clap.

Billionaire Starbucks founder and presidential wannabe Howard Shultz just had his own pathetic \"please clap\" moment pic.twitter.com/HDEiBAPI2V

Arlen Parsa (@arlenparsa) February 7, 2019","type":"rich","meta":{"author":"Arlen Parsa","author_url":"https://twitter.com/arlenparsa","cache_age":86400,"description":"Billionaire Starbucks founder and presidential wannabe Howard Shultz just had his own pathetic \"please clap\" moment pic.twitter.com/HDEiBAPI2V Arlen Parsa (@arlenparsa) February 7, 2019\n\n","provider_name":"Twitter","thumbnail_height":554,"thumbnail_url":"https://pbs.twimg.com/ext_tw_video_thumb/1093581569154039810/pu/img/t0FnbYe0hmOPmCPK.jpg","thumbnail_width":990,"title":"Arlen Parsa on 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Billionaire Starbucks founder and presidential wannabe Howard Shultz just had his own pathetic "please clap" moment pic.twitter.com/HDEiBAPI2V

Arlen Parsa (@arlenparsa) February 7, 2019

Sadly for Schultz, history repeated itself a few moments later when he was discussing successful efforts by Purdue officials to keep in check the costs of an education at the school.

You gotta clap for that, he said.

No one clapped for an applause line about the cost of education at Perdue so Howard Schultz prompted the audience to clap pic.twitter.com/wlLVFR5fyp

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No one clapped for an applause line about the cost of education at Perdue so Howard Schultz prompted the audience to clap pic.twitter.com/wlLVFR5fyp

Josh Billinson (@jbillinson) February 7, 2019

The whole sad affair reminded many people of a moment in the 2016 presidential campaign when then-candidate Jeb Bush had to ask a crowd to please clap.

Howard Schultz is the new Jeb(!) Bush, pass it on! pic.twitter.com/62N2e29eLR

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Howard Schultz is the new Jeb(!) Bush, pass it on! pic.twitter.com/62N2e29eLR

Q. (@Quiara) February 7, 2019

Bush, of course, went from being perceived as a leading contender for the Republican nomination in the 16 campaign, only to be quickly dispatched by Trump.

Continuing with the Bush comparison, some wondered why Schultz seemed so low energy in his speech, especially considering the business in which he made his fortune.

Hmm you'd think with so much access to coffee he wouldn't be so low energy.

[ schultz! ] pic.twitter.com/bmQe0t1rlW

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Hmm you'd think with so much access to coffee he wouldn't be so low energy.

[ schultz! ] pic.twitter.com/bmQe0t1rlW

Filthy Hippie (@droctopu5) February 7, 2019

Others theorized that the Schultz campaign which isnt even official already has met the fate of Bushs:

The speed at which campaigns go through their life cycle now is amazing. Schultz already at \"Full Jeb\" https://t.co/41fC4Kt1Lx

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The speed at which campaigns go through their life cycle now is amazing. Schultz already at "Full Jeb" https://t.co/41fC4Kt1Lx

John Infanti (@Johnny_2Hats) February 7, 2019

@SteveSchmidtSES I feel like a please clap moment means ITS TIME TO CALL it QUITS

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@SteveSchmidtSES I feel like a please clap moment means ITS TIME TO CALL it QUITS

peepfish (@PeepFish) February 7, 2019

Some offered spending suggestions for Schultz:

Having thousands of millions to spend you would think that he could order up an applause sign. (Digital media currently available on Amazon Prime)... #sarcasm

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Having thousands of millions to spend you would think that he could order up an applause sign. (Digital media currently available on Amazon Prime)... #sarcasm

Len M. (@Len_SCA) February 7, 2019

Some Twitter users did indeed clap for Schultz, but probably not in the way he or anyone would want:

pic.twitter.com/1LF1JarKiR

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This is the second time this week that Schultz has attracted the type of attention that doesnt augur well for a presidential bid.

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On Monday night at a book event hosted by CNBC host and New York Times reporter Andrew Ross Sorkin, he expressed a preference for the terms people of wealth and people of means over the term billionaire.