Having relationship problems? Ikea wants to help. (Which is ironic, since everyone knows Ikea is the place where relationships go to die .)

In its new ad campaign, Retail Therapy , the Swedish superstore renamed its products to match the most commonly searched relationship problems in Sweden. Then they created a site, ikearetailtherapy.com , to sell them all.

Now when you Google things like He Doesnt Want To Move In Together, the search results include a link to a handy tooth brush holder: