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Posted: 2021-06-28T10:00:04Z | Updated: 2021-12-01T23:41:12Z

When it comes to shopping for clothes, it seems that flipping through catalogs or even browsing the racks in stores has been replaced with a very 2020s shopping practice: influencer hauls.

In the simplest terms, this refers to a type of video that influencers make when theyve purchased (or been given) a large quantity of clothes and accessories, either from one brand or a variety of mostly fast-fashion retailers. In the videos, they try on each item from their shopping haul, show how they would style it, describe what they think of the fit and look, and sometimes even ask for opinions about whether they should keep or return it. (See this , this or this .)

These try-on videos, which are very popular on Instagram, TikTok and YouTube, have been subject to criticism for encouraging excessive consumption, promoting waste and unsustainable practices , and coming off as inauthentic or hypocritical at times.

If you cant stand this trend, youre not alone. Weve rounded up 25 frank and funny tweets about influencer hauls.

thin ppl on tik tok doing $900 shein hauls like........why lmfao if you can afford to spend $900 on shein you could just buy better quality clothing

dash they/them (@thedigitaldash_) April 13, 2021","type":"rich","meta":{"author":"dash they/them","author_url":"https://twitter.com/thedigitaldash_","cache_age":86400,"description":"thin ppl on tik tok doing $900 shein hauls like........why lmfao if you can afford to spend $900 on shein you could just buy better quality clothing dash they/them (@thedigitaldash_) April 13, 2021\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"dash they/them on 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thin ppl on tik tok doing $900 shein hauls like........why lmfao if you can afford to spend $900 on shein you could just buy better quality clothing

dash they/them (@thedigitaldash_) April 13, 2021

social media influencer: should i do another clothing haul video????
followers:
followers:
followers: *someone breathes*
social media influencer: omg its so highly requested okay ill do it

Esm (@livestrongfree) July 11, 2018","type":"rich","meta":{"author":"Esm","author_url":"https://twitter.com/livestrongfree","cache_age":86400,"description":"social media influencer: should i do another clothing haul video????followers:followers:followers: *someone breathes*social media influencer: omg its so highly requested okay ill do it Esm (@livestrongfree) July 11, 2018\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Esm on 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social media influencer: should i do another clothing haul video????
followers:
followers:
followers: *someone breathes*
social media influencer: omg its so highly requested okay ill do it

Esm (@livestrongfree) July 11, 2018

INFLUENCER DOING A SPONSORED HAUL VIDEO: ok so the shirt didnt fit my arms, smelled like a Mylar balloon, and a button popped when I breathed but I love it so much!!

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INFLUENCER DOING A SPONSORED HAUL VIDEO: ok so the shirt didnt fit my arms, smelled like a Mylar balloon, and a button popped when I breathed but I love it so much!!

Abby Barr (@1AbbyRoad) September 10, 2020

just saw an influencer's 'thrift haul' girlie bought a corset top for 1200 bucks and everything on that list was over 700 bucks that is not thrifting bestie that is literally shopping

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just saw an influencer's 'thrift haul' girlie bought a corset top for 1200 bucks and everything on that list was over 700 bucks that is not thrifting bestie that is literally shopping

(@frootzi) March 17, 2021

I have an influencer joke, but you can get 10% off with code COX at 1500DollarChair dot com when you click the link on my newest shopping spree haul unboxing and reaction video.

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I have an influencer joke, but you can get 10% off with code COX at 1500DollarChair dot com when you click the link on my newest shopping spree haul unboxing and reaction video.

Jesse Cox (@JesseCox) July 26, 2020

idk who needs to hear this but a low income person buying a few things from h&m / a fast fashion company and keeping it for years is a lot more sustainable than ppl who do several hauls a month of \"sustainable brands\"

sunny maria (@sunnynacia) May 26, 2021","type":"rich","meta":{"author":"sunny maria","author_url":"https://twitter.com/sunnynacia","cache_age":86400,"description":"idk who needs to hear this but a low income person buying a few things from h&m / a fast fashion company and keeping it for years is a lot more sustainable than ppl who do several hauls a month of \"sustainable brands\" sunny maria (@sunnynacia) May 26, 2021\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"sunny maria on 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idk who needs to hear this but a low income person buying a few things from h&m / a fast fashion company and keeping it for years is a lot more sustainable than ppl who do several hauls a month of "sustainable brands"

sunny maria (@sunnynacia) May 26, 2021

You watch one Instagram model's bikini haul try-on and your YouTube suggestions suddenly turn into \"Here, watch this next you horny ass degenerate.\"

Wavy Hideo Kojima (@dotwavisito) December 4, 2019","type":"rich","meta":{"author":"Wavy Hideo Kojima","author_url":"https://twitter.com/dotwavisito","cache_age":86400,"description":"You watch one Instagram model's bikini haul try-on and your YouTube suggestions suddenly turn into \"Here, watch this next you horny ass degenerate.\" Wavy Hideo Kojima (@dotwavisito) December 4, 2019\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Wavy Hideo Kojima on 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You watch one Instagram model's bikini haul try-on and your YouTube suggestions suddenly turn into "Here, watch this next you horny ass degenerate."

Wavy Hideo Kojima (@dotwavisito) December 4, 2019

I am going to comment on every influencers Zara haul Bestie is this an ad? The FTC says you have to disclose if so

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I am going to comment on every influencers Zara haul Bestie is this an ad? The FTC says you have to disclose if so

Annie (@anniehinton) June 21, 2021

This outfit gives me YouTube influencer Zara haul vibes https://t.co/AV9adbxIig

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This outfit gives me YouTube influencer Zara haul vibes https://t.co/AV9adbxIig

tamaraadjoa. (@Ohema_Tamaraa) June 13, 2021

I will claw these eyes right out if I have to sit through one more influencer's fast-fashion loungewear haul.

Just. Wear. Pyjamas.

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I will claw these eyes right out if I have to sit through one more influencer's fast-fashion loungewear haul.

Just. Wear. Pyjamas.

Kate (@Bed_Forever_) April 3, 2020

Ig influencer omg theres a lot going on but should I do a try on haul ??
*poll 87% clicked no*
She then proceeded to post it and her affiliate code

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Ig influencer omg theres a lot going on but should I do a try on haul ??
*poll 87% clicked no*
She then proceeded to post it and her affiliate code

sloppy joe vibes (@pierogipapi) June 5, 2020

what is the point of influencer clothing hauls?? why is that a thing??

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what is the point of influencer clothing hauls?? why is that a thing??

kitty foreman (@_ditch_witch_) May 15, 2020

is it even a uk influencer try on haul if they dont mention how at least half of the outfits are good for brunch

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is it even a uk influencer try on haul if they dont mention how at least half of the outfits are good for brunch

PEACEMGBED (@peacemgbed) June 30, 2020

Real talk, if you're an influencer and just do fast fashion hauls and nothing else then you don't deserve the platform you have.

Who gives a shit about the 8 tops you got from Boohoo when the earth is going to boil?

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Real talk, if you're an influencer and just do fast fashion hauls and nothing else then you don't deserve the platform you have.

Who gives a shit about the 8 tops you got from Boohoo when the earth is going to boil?

Georgie (@afterdarks) April 17, 2019

I just watched an influencer video entitled coronavirus haul and yes I am ready for the illness to take me now

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I just watched an influencer video entitled coronavirus haul and yes I am ready for the illness to take me now

Amanda Richards (@amandakater) March 11, 2020

I hate when Im clicking through Instagram stories quickly and I accidentally vote on a poll. Sorry Jessica, I dont actually think you should do a live try-on haul tomorrow.

Amelia Weller (@Amelia_Whitney) November 12, 2019","type":"rich","meta":{"author":"Amelia Weller","author_url":"https://twitter.com/Amelia_Whitney","cache_age":86400,"description":"I hate when Im clicking through Instagram stories quickly and I accidentally vote on a poll. Sorry Jessica, I dont actually think you should do a live try-on haul tomorrow. 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I hate when Im clicking through Instagram stories quickly and I accidentally vote on a poll. Sorry Jessica, I dont actually think you should do a live try-on haul tomorrow.

Amelia Weller (@Amelia_Whitney) November 12, 2019

I love watching influencer \"hauls\" and content as much as the next person but I'm getting tired of this theme of constant consumption. $$$$ worth of makeup and shopping constantly is not relatable to most and not as entertaining as it once was.

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I love watching influencer "hauls" and content as much as the next person but I'm getting tired of this theme of constant consumption. $$$$ worth of makeup and shopping constantly is not relatable to most and not as entertaining as it once was.

Rachel Thexton (@rthexton) May 5, 2020

An influencer with over 100k admitted to returning most of the clothes from her hauls because its unrealistic and she cant afford them...then dont buy them? Dont continue to promote overconsumption? And acting like fashion is disposable? What the actual fuck?

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An influencer with over 100k admitted to returning most of the clothes from her hauls because its unrealistic and she cant afford them...then dont buy them? Dont continue to promote overconsumption? And acting like fashion is disposable? What the actual fuck?

Em (@EmilyyBecca) January 13, 2021

i really go from minimalism and anti consumption youtube to hauls and influencer youtube in the space of an hour

Dula Peep (@alxinnw) February 12, 2021","type":"rich","meta":{"author":"Dula Peep","author_url":"https://twitter.com/alxinnw","cache_age":86400,"description":"i really go from minimalism and anti consumption youtube to hauls and influencer youtube in the space of an hour Dula Peep (@alxinnw) February 12, 2021\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Dula Peep on 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i really go from minimalism and anti consumption youtube to hauls and influencer youtube in the space of an hour

Dula Peep (@alxinnw) February 12, 2021

i know that some people only have access to fast fashion but to make full hauls of shein /prettylittlething / missguided / fashionnova etc is v fucked up specially if youre an influencer

: (@mmmrian) December 22, 2020","type":"rich","meta":{"author":":","author_url":"https://twitter.com/mmmrian","cache_age":86400,"description":"i know that some people only have access to fast fashion but to make full hauls of shein /prettylittlething / missguided / fashionnova etc is v fucked up specially if youre an influencer : (@mmmrian) December 22, 2020\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":": on 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i know that some people only have access to fast fashion but to make full hauls of shein /prettylittlething / missguided / fashionnova etc is v fucked up specially if youre an influencer

: (@mmmrian) December 22, 2020

bloggers really name and shame shein haul for contributing to the rapid trend cycle and end up doing the same thing with zara clothes ?? whats the difference

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bloggers really name and shame shein haul for contributing to the rapid trend cycle and end up doing the same thing with zara clothes ?? whats the difference

! (@sadm1na) June 23, 2021

These outfit try-on videos that Instagram bloggers do crack me up and I dont know why. They all do the exact same poses, I find it so awkward.

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These outfit try-on videos that Instagram bloggers do crack me up and I dont know why. They all do the exact same poses, I find it so awkward.

Stacey (@stacefenn) July 9, 2019

why do beauty bloggers name their videos in all capital letters like why are we screaming about an amazon try-on haul

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why do beauty bloggers name their videos in all capital letters like why are we screaming about an amazon try-on haul

mary (@marykleffner) May 18, 2020

I have to keep reminding myself that I cannot make a judgement on a brands actual clothing aesthetic or range based on YouTube influencers hauls. Why cant none of them dress?

Only the hardcore fashion girls pick decent items.

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I have to keep reminding myself that I cannot make a judgement on a brands actual clothing aesthetic or range based on YouTube influencers hauls. Why cant none of them dress?

Only the hardcore fashion girls pick decent items.

Je suis Squidward (@SoualiganAmazon) April 26, 2020

I watch all these soc med influencer hauls and im just like

Do u really need that?

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I watch all these soc med influencer hauls and im just like

Do u really need that?

HELLAREYA (@hella_reya) March 31, 2019