Much of Instagram rests on the fingertips of unsung heroes: Instagram husbands.

The term Instagram husbands was brought to popularity last year via a satirical video about social media that profiled men who take photos of their wives or girlfriends for Instagram. The term basically refers to anybody who takes staged photos for someone elses Instagram account, saving the subject of the photo from having to use selfie sticks or only post close-up selfies.

Instagram husband is like the new version of a man having to hold a womans purse, to me, Shawn Garman, the husband and photographer for many of style blogger Julien Garmans Instagram photos , told HuffPost. You are usually in a situation where [an] image has to be taken by you with tons of people around, and you feel a bit embarrassed that youre standing there for a full minute trying to capture the right shot.