MSNBC s Jen Psaki explained how Donald Trump s reality TV-style PR strategy in his federal classified documents case could go awry.

In an opinion piece published Wednesday, the former Biden White House press secretary said Trump knew exactly what he was doing when he visited the Versailles restaurant and bakery in Miami following his arraignment Tuesday on Espionage Act charges.

With no footage broadcast from inside the courthouse, Trumps stop at the eatery became the main news imagery of the day and a clear play to control the narrative, said Psaki. Trump, former host of The Apprentice, is putting his old reality TV production skills to effective use, she noted.

But it could backfire, Psaki suggested, because a PR strategy is not a legal strategy and quantity of public engagement doesnt equal quality. She pointed out that Joe Biden , with his lower profile, beat the bombastic Trump in the 2020 election.

Trump is very good at sucking up all the oxygen, but outside of Hollywood, that talent could end up a curse, Psaki predicted.

Read the full piece here.