Kate Upton took to social media on Wednesday to share that she was celebrating World Kindness Day . But the beautiful photo of her and her husband, Justin Verlander, didnt receive such a welcome response as people realized it was in partnership with Canada Goose.

The model and actress preached about being kind to the world while announcing that she had been working with the outerwear company and Polar Bears International to visit the PBI House to learn about polar bear conservation. Still, many in the comments took issue with the fact that Upton praised Canada Goose a company that uses real fur, down and wool for its coats for its efforts to make this world a better place.