Eric Olander and Cobus van Staden are the duo behind the China Africa Project and hosts of the popular China in Africa Podcast . Were here to answer your most pressing, puzzling, even politically incorrect questions, about all things related to the Chinese in Africa and Africans in China.

The Chinese government is reportedly spending billions of dollars around the world to expand its already massive global media footprint. Africa is a major destination for a lot of that investment . Although it is not clear how much money the Chinese have spent to develop the countrys Africa-focused economy, the sums are likely in the millions of dollars.

The Communist party-run China Central Television, or CCTV, has a production in Kenya , the official China Daily newspaper prints local editions in South Africa and China Radio International, or CRI, is broadcast on the local FM dial in a number of a countries across Africa .

While officials in Beijing are expert in building vast media distribution networks, such as what is now available in Africa, the Chinese have been far less successful in creating compelling content that people actually want to consume.