It was one of those days I will never forget.

I was monitoring the Fight CRC Instagram account and noticed a post wed been tagged in. I dove in deeper and realized a well-liked guy with a lot of followers had just gone public on social media with his story. He had stage IV colon cancer at age 33. He was really sick. He powerfully illustrated the trauma he faced through a soundless video and index cards.

Support from hundreds of his followers poured in as I tried to figure out why this guy had so many people commenting on his post. Then I realized he was a contestant on Ink Masters and had the world watching him not only tattoo, but now fight colorectal cancer.