NCAA leaders have recommended new guidelines for student athletes to get endorsements and otherwise profit from their fame, in a significant shift for college sports.

The NCAA board is expected to vote to approve the plan later this week, The New York Times reported Monday.

The new rules would allow college players to make money off their name, image and likeness through endorsements, autographs, events and other deals.

The NCAA noted that rules remain in place banning pay-for-play, or students being paid to play on college teams, according to CBS News.

Several states have laws or executive orders set to come into effect July 1 or later this year, which would allow athletes in colleges in their states to earn money from their fame.

Last week, the Supreme Court ruled against the NCAA in a case, saying it couldnt stop colleges from offering education-related benefits , like graduate scholarships and computers, to student athletes.

Critics have said its an issue of racial injustice for the NCAA to ban players from earning money off their popular and highly profitable sports .

NCAA demographics from 2020 show that players in Division I sports are disproportionately Black compared to the countrys overall racial makeup while coaches, who are paid, are overwhelmingly white.