NFL coaches thumbed their collective and exposed noses at the NFLs mask mandate in Week 2.

The league responded with hefty fines of $100,000 per coach and $250,000 per club. The first three to get fined were Denvers Vic Fangio, San Franciscos Kyle Shanahan and Seattles Pete Carroll, according to a person with knowledge of the punishment who spoke to The Associated Press on condition of anonymity because the coaches were not identified.

ESPN later confirmed the fines.

The punishment was meted out a week after the NFL reminded team personnel on the sidelines about the rules for wearing face coverings during the coronavirus pandemic, lest they put the fledgling season at risk.

More coaches and clubs can expect similar punishments as the memo last week from Troy Vincent, who oversees the leagues football operations, was largely ignored throughout the weekend.