While other industrialized nations grapple with dangerously problematic plastic consumption, Norway stands out, recycling up to 97 percent of its plastic bottles thanks to a nationwide bottle deposit scheme.

Ingrained in the Norwegian model is the idea that the container is on loan; its not yours. And why would you want it when you can exchange it over the counter at stores, gas stations or one of the several thousand reverse vending machines in public places like schools and supermarkets in return for cash or store credit?

Plastic producers in Norway are subject to an environmental tax. The more of their plastic they recycle, the lower the tax. Almost all of them are signed up to the bottle deposit scheme and, if they reach a collective recycling target of above 95 percent, they dont have to pay at all. Producers have collectively met that target for the last seven years.

They ensure they reach that target by attaching a deposit value the equivalent of around 15 to 30 cents, depending on size to each plastic bottle, to be redeemed when its returned. The high-quality plastic waste thats collected can then be recycled into everything from textiles to packaging , including new plastic bottles.