Why The U.S. Olympic Gymnasts Aren't Getting A Wheaties Box

The U.S. Womens Gymnastics team scored another two medals at the Rio Olympics Monday, even though they likely didnt eat their Wheaties first.

Despite the longstanding tradition of Olympic stars gracing Wheaties breakfast of champions boxes, Grub Street reported Friday that its because of preexisting sponsorships that the Final Five gymnasts appear instead on special edition boxes of wait for it Kelloggs Special K.

.@Simone_Biles back in action on vault. Gold Medal Edition boxes almost gone. Get yours @ https://t.co/6oY5piHMLe pic.twitter.com/h3gsktlM0u

Kellogg's (@KelloggsUS) August 14, 2016","type":"rich","meta":{"author":"Kellogg's","author_url":"https://twitter.com/KelloggsUS","cache_age":86400,"description":".@Simone_Biles back in action on vault. Gold Medal Edition boxes almost gone. 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.@Simone_Biles back in action on vault. Gold Medal Edition boxes almost gone. Get yours @ https://t.co/6oY5piHMLe pic.twitter.com/h3gsktlM0u
Kellogg's (@KelloggsUS) August 14, 2016

Special K, long marketed for weight loss, is selling so poorly these days Kelloggs own CEO just called it a major drag . And this isnt even regular Special K. Its Red Berries, the kind with those freeze-dried nuggets that taste like space food.

Simone Biles has an ongoing deal with Kelloggs , while Wheaties is produced by General Mills. Biles appears solo on one side of the box (duh), with the entire awe-inspiring team Biles, Aly Raisman , Gabby Douglas , Laurie Hernandez , and Madison Kocian on the other.

Just look at these poor superior humans having to muster smiles over an inferior cereal:

A photo posted by Simone Biles (@simonebiles) on Aug 14, 2016 at 3:31am PDT