A new portrait campaign asking people to think differently about people living in poverty appeared on billboards in New York Citys Times Square on Tuesday.

The photos are the work of celebrated photographer Martin Schoeller , whos shot everyone from Barack Obama to Meryl Streep. Known for his up-close-and-personal portraits, Schoeller has lent his talents to the #SeePeople campaign from anti-poverty investor Acumen, which aims to challenge perceptions about poverty.

Focusing on men and women living on less than $5 a day, the photos come with stories about how these individuals are using new technology and services from pay-per-go toilets to maternity clinics to improve their lives and the lives of their families.

Here are some of Schoellers subjects with their personal stories.

Angela Mulati, 36, Kenya: I feel like the boss, but it is hard.