A theme park in China is facing international backlash for throwing a live pig off a bungee jumping platform for a marketing stunt.

In disturbing footage documenting the incident, employees of Meixin Red Wine Town theme park can be seen carrying a trussed-up pig, reportedly weighing 160 pounds, up a metal stairway. When they reach the top, they dress the animal in a purple cape and attach it to bungee cords.

They then push the pig over the edge of the 220-foot platform. The animal can be heard squealing loudly as it plummets and jerks back up repeatedly. The audience reacts with screams, laughter and applause.

Subsequent clips show the pig lying partially conscious on the platform before being moved away by staff.