The last presidential election was undoubtedly a boom for news publishers in terms of audience figures, but whats next? Are readers gradually losing interest in politics aka Trump fatigue and if so, what stories are they reading now? How are they consuming political content compared to other subjects? Are there factors aside from subject matter that impact reader engagement?

Oath News made up of the brands HuffPost, Yahoo News, and AOL is the worlds No. 1 digital news group, according to comScore, attracting over 165 million readers in the U.S. and 220 million readers globally every month. Oath News covers a variety of topics, including national news, politics, foreign affairs, business, lifestyle and entertainment.

While politics has always been considered a core aspect of our coverage, Donald Trumps rise has been an even greater driver of readership and traffic over the past year. Oath News ranked No. 1 in reader engagement for articles about politics among major U.S. digital news outlets during the election season (from October 2016 to March 2017). This ranking placed Oath News ahead of The Washington Post, The New York Times, CNN, USA Today, The Guardian, and NBC News.