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Posted: 2014-07-16T17:25:49Z | Updated: 2017-12-07T03:18:45Z

Tesla's much-anticipated somewhat affordable electric car will be called the Model 3.

The electric carmaker hopes to start selling the smaller, cheaper offering by early 2017, CEO Elon Musk said in an interview published late Tuesday night by British car magazine Auto Express .

The car will cost around $35,000, about half as much as its top-rated Model S, making the car about as expensive as lower-end Lexus sedans, mid-range Hondas and the Chevrolet Volt .

"I can confirm that the next vehicle Tesla will produce after Model X will be a mass-market electric car known as Model 3," Liz Jarvis-Shean, a Tesla spokesman, told The Huffington Post Wednesday. "We dont have any more details to share at this point."

Auto Express provided HuffPost with mock-up renderings of the car, which Musk said would be unveiled in 2016:

tesla model 3

Known for months as the Model E , it became fodder for salacious headlines as the car would have finished off an erotic acronym alongside models S and X. In June, Ford sued Tesla to prevent it from using the name.

I thought this is crazy, Fords trying to kill sex, Musk said. So well have to think of another name.

But the company wiggled "SEX" back into the picture.

The new model is going to be called the Model 3, he added, "Well have three bars to represent it and it'll be S III X!

tesla model 3

The Model 3 will be Teslas third generation battery-powered electric car. During a meeting last March with the California Public Utilities Commission, Musk revealed that the car and its battery would be 20 percent smaller and could go 200 miles on a single charge. He said it would be half the price of the $71,000 Model S.

In order to achieve that, you better reduce the cost of the battery, Musk is seen saying in a video that surfaced on YouTube of the meeting. Since the car is 20 percent smaller, youve got to get a 50 percent reduction.

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