Health officials are urging the public not to eat laundry detergent packets amid an uptick in intentional exposures and ingestions among teenagers, and we can thank a running online joke for it.

The so-called Tide Pod Challenge is currently one of the leading memes on social media, where people joke of feasting on the colorful capsules and yes others actually post videos of themselves chowing down on them.

Though the slathering of memes is a running joke, the shared idea of intentionally eating the pods online goes back to at least 2013, when it was discussed in an online forum, according to website, KnowYourMeme.com.