In an attempt to rebut reports that he is governing ineffectively and beholden to a small group of fringe right-wing aides, President Donald Trump is reportedly considering yet another White House staff shakeup just 11 weeks into his presidency.

Axios and The Wall Street Journal reported on Thursday that Trump is thinking of dismissing or demoting his current chief of staff, Reince Priebus, and his key adviser, Steve Bannon. Both outlets reported that former Goldman Sachs President Gary Cohn who currently serves as Trumps top economic adviser is a key contender to replace Priebus.

Gary Cohn would be the top pick for chief of staff, if Priebus is fired, a White House official told The Huffington Post.

In an internal struggle for Trumps good graces, Cohn has a strong hand: Hes rich, close to the Trump family and has ex-employees who now work for the Trump family in the White House. Perhaps most importantly, his promotion could salve Trumps ego, which has been bruised by his relatively small inauguration crowd and a series of political failures that began with his attempt to ban Muslims from traveling to the United States and continued through his catastrophic attempt to repeal Obamacare.

Cohn speaks the language of business, which is what Trump understands, the White House official noted. The language of business is money: Cohn walked away with $285 million when he left Goldman Sachs for the Trump administration, and is in many ways a stand-in for the kind of New York businessmen who have shunned Trump for years. After years of being spurned by the American banking elite Trump famously had to turn to Deutsche Bank for cash after burning his creditors in bankruptcy he appears to enjoy being part of the club .

The White House denied the reports of a staff shakeup, writing in a statement that the only thing we are shaking up is the way Washington operates as we push the Presidents aggressive agenda forward.