'Yo Semite' T-Shirts Sell Bigly At Jewish Museum After Trump Gaffe

President Donald Trump s embarrassing blooper mispronouncing Yosemite earlier this week is paying off hugely for a U.S. Jewish museum, sparking eye-popping online sales for its Yo Semite T-shirts.

Trump struggled Tuesday in a speech as he mistakenly referred twice to Yosemite (yoh-SEM-i-tee) National Park as YO-semite . (Twitter wags referred to it as Yo! Semites! which could be a weird Trump greeting to Jews.)

As it happens, the National Museum of American Jewish History in Philadelphia has been selling T-shirts with images of two sequoia redwood trees over the words Yo Semite since 2011. Trumps gaffe sent sales skyrocketing.

Online shoppers spent $30,000 on the shirts and other merchandise in the first 30 hours after the blooper. Thats nearly the entire amount the museum collected in sales for all of June.

Gaze upon Yo-semites towering Sequoias with our \"Yo Semite\" t-shirt! Get 'em while they're hot: https://t.co/PGNaXqbiwi #Yosemite pic.twitter.com/TXxs5nJ1oR

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Gaze upon Yo-semites towering Sequoias with our "Yo Semite" t-shirt! Get 'em while they're hot: https://t.co/PGNaXqbiwi #Yosemite pic.twitter.com/TXxs5nJ1oR
National Museum of American Jewish History (@NMAJH) August 4, 2020

It just keeps gathering momentum , said Kristen Kreider, the museums director of retail and visitor experience, to the Philadelphia Business Journal. I just keep thinking, OK, this is going to be over in the next couple of hours. Itll die down. And it doesnt. It just keeps on going, and well take it.

The fast-thinking Kreider reached out on social media to hype the shirts after Trumps remarks, and it worked.

The museum usually sells about 100 of the shirts annually, but some 1,500 flew off the shelf in just three days, Kreider told the Business Journal.

The windfall comes at an auspicious time for the museum, which shut down months ago. It filed for Chapter 11 bankruptcy protection in early March as it struggled to pay creditors.

Shoppers drawn by the T-shirts are also purchasing other merchandise from the museums online store and donating funds as well, Kreider said.

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Its just a win-win for the museum , any way you look at it, she added.