Near the end of 2018, Netflix paid WarnerMedia $100 million to stream Friends for just one more year. Friends remains one of the most popular shows on Netflix , and the company needed to retain it for a steep, eye-popping price. But soon, Netflix may not have any choice other than to move on, as Friends might not be there for them (sorry, had to).

Thats because major Netflix competitors have rolled a number of announcements in the last few months. WarnerMedia has hinted at plans to make its shows exclusive to its forthcoming new platform. Disney will roll out Disney+ later this year, despite also buying Hulu , meaning the company will have two streaming services that require content. NBC announced that its own upcoming streaming service could be the new home for its many popular shows. And even the tech giant Apple will get into the television game with a new service, potentially competing for the same licensing deals Netflix wants.