Last year, the house featured in the beloved 1970s sitcom The Brady Bunch reportedly the second most photographed home in the United States after the White House went up for sale . Former *NSYNC member Lance Bass put up a solid offer and seemingly moved forward with design plans, but, at the very last minute, another powerful bidder entered the mix and snatched his dream of owning the iconic home on Dilling Street.

HGTV, the Discovery Inc. network responsible for hit home improvement shows like Fixer Upper, House Hunters and Flip or Flop, threw out a price of $3.5 million $1.6 million over asking and won the real estate war.

Isnt a deadline a deadline? Bass wrote after his offer was apparently rescinded due to the corporate buyers unlimited resources.

Even HGTV stars Drew and Jonathan Scott of Property Brothers made a bid on the house, unaware their employer was interested in it.

We all realized if we were going to do any house in the country, this would be the one to do, Jonathan told HuffPost. So, fortunately, HGTV got it, put the money toward it, and really overpaid because they wanted to do it right.

Those immense resources were tossed into A Very Brady Renovation, premiering on Sept. 9. The show will follow the six Brady Bunch kids Barry Williams (Greg), Maureen McCormick (Marcia), Christopher Knight (Peter), Eve Plumb (Jan), Mike Lookinland (Bobby) and Susan Olsen (Cindy) as they team up with HGTV stars, including the Scott brothers, to renovate the Brady home to its original form, exact decor included.

The house on Dilling Street was only used for exterior shots, so the interior needed to be completely redone to match the floor plan of the Paramount Studios soundstage where the show was filmed.

Helping the Property Brothers complete the task are Lara Spencer of Flea Market Flip, Jasmine Roth of Hidden Potential, Leanne and Steve Ford of Restored by the Fords and Mina Starsiak and Karen E. Laine of Good Bones. The Bradys will be paired up with members of that HGTV talent pool to tackle rooms in the home, each of which will be featured in different episodes of the series. At the end of every installment, the finished results of particular spaces will be revealed until the entirety of the renovation is complete.

If that doesnt sound like ratings gold, then shiver me timbers.

Our cultures obsession with nostalgia surely played into HGTVs choice to reunite one of the most beloved TV casts of all time and get them to renovate their onscreen home. Theres no way the concept could fail, and its clear HGTV knows how to play the numbers game with its programming slate.