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Posted: 2017-06-13T18:57:20Z | Updated: 2017-06-13T18:57:47Z

Wendys is known for its clever comebacks on social media , and now one location is taking them to the streets.

About a month ago, Pure Water Ice & Tea Company in Lubbock, Texas used its marquee board to call out the Wendys across the road , local news outlet KCBD reported. Wendys clapped back. Since then, the two businesses have engaged in a searing sign war, with each changing its slogan in response to the other.

The current comments are as hot as a fresh-cooked beef patty.

#4thStreetSignWar pic.twitter.com/YMa0dDiG1F

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Heres a closer look.