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Posted: 2011-06-15T19:12:37Z | Updated: 2017-12-07T03:00:33Z

Yoplait has agreed to pull a yogurt commercial that the National Eating Disorders Association (NEDA) believes could trigger dangerous behavior in those suffering from eating disorders.

The ad in question addresses a common dilemma: to dessert, or not to dessert? An already slim woman is frozen in front of her office's refrigerator, an inner monologue belying a complex barter system that could justify a piece of raspberry cheesecake.

She could have a small slice, she rationalizes; she has been "good." Or maybe a medium slice with some celery sticks. Or what if she were to jog in place while eating a big slice of cake followed by some celery sticks that would cancel everything out, right?

This spiral of obsession and restriction ends when a skinnier coworker grabs Raspberry Cheesecake Yoplait Lite. The first woman's decision has been made.

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