Zara recently introduced its new Timeless clothing collection with ads featuring models over 40. People rejoiced to see age inclusion the notoriously narrow world of fashion, but the positive messaging about aging is sadly overshadowed.

Thats because Zaras campaign confusingly highlights a statement that links growing older with getting ugly. Oof.

The fast fashion retailers new line is fronted by models Kristina de Coninck, 53 , Malgosia Bela, 40, and Yasmin Warsam, who is 41, according to Pret-A-Porter. On both Instagram and Zaras website, the three women give personal testimonials about various subjects, including aging.