The tobacco industry has a long, well-documented history of targeting Black Americans with menthol cigarette advertisements, and the result is that nearly 85% of Black smokers use tobacco with the minty flavor additive .

Following years of delay, the Food and Drug Administration last month proposed a nationwide ban on the sale and production of menthol cigarettes. As the effort to get menthol smokes off the market gained momentum in recent years, the industry sidled up to Black-led organizations and Black lawmakers. And new documents shared with HuffPost offer a behind-the-scenes look at how one tobacco giant is pitching itself as an ally in the fight for racial justice .

In early February, Altria Group Inc., the parent company of Philip Morris USA, scheduled a meeting with the Institute for the Black World 21st Century (IBW), a Baltimore-based organization that works to empower Black communities. Greg Akili, an IBW board member, told HuffPost the group hesitantly accepted the meeting at the urging of a former board member a decision he said that he and others quickly regretted.

Altria spent the meeting touting its criminal justice work and historical efforts to support civil rights, Akili said. Altria floated potentially partnering with IBW, but there was no specific ask or offer of support for the group whose work focuses primarily on ending the war on drugs and securing reparations for the descendants of slaves.

Many of us saw this as an attempt to get on Black peoples good side, Akili said. What they didnt talk about was that more than 45,000 Black people are going to die from cigarettes this year.