Preparing for Thanksgiving dinner is a challenge, but gearing up for Black Friday is arguably worse. With so many retailers to choose from and deals to sift through, it can be tough to determine whats worth purchasing and where you should buy it.

We asked experts from the most-shopped deal-finding websites to share their pro tips for hunting down Black Friday goods. Follow their 12 simple rules to score your best finds yet.

Shop at these five retailers.

Black Friday can mean deals at stores big and small. But the top five retailers competing for Black Friday customers and that dominated our experts commentary about the big day are Amazon , Walmart , Target , Kohls and Best Buy , according to a recent study from Offers.com . So if youre confused about where to start hunting for discounts, start there.