California Gov. Gavin Newsom (D) signed a bill Friday that will outlaw the retail sale of flavored tobacco products, including electronic cigarettes.

The ban is slated to go into effect Jan. 1 and is aimed at curbing the use of such products by young people, the Los Angeles Times reported . Supporters of the new law said that fruit, candy and menthol flavors make smoking and vaping more appealing to kids.

Menthol cigarettes, sweet cigars, candy vapes and other flavored tobacco products serve one purpose: to mask the harshness of tobacco and get users hooked to a dangerous lifelong addiction, said state Sen. Jerry Hill (D-San Mateo), the bills author, in a statement to the San Francisco Chronicle .

E-cigarettes do not contain tobacco. But cartridges and disposable e-cigarettes that contain nicotine are considered tobacco products in the United States because nicotine is derived from tobacco.