The final month of the year may be a time for getting , but its also a hugely popular time for giving, especially to charity . In 2015, for example, 30 percent of all donations that online donations platform Network For Good received came in December. Twenty percent of those donations came in on Dec. 31, the last day to donate in order to get tax breaks for the year.

When the holiday spirit moves you to donate or when youre itching for a tax break its tempting to hit up that global mega-charity youve seen on TV and donate there in one click. And theres nothing wrong with that, experts told HuffPost. But think deeper, and you may discover some more fulfilling places to send your money.

Its important for [donors] to not just look at the big-name organizations or the disasters that have happened this year, said Gabe Cohen , a senior director at GuideStar , which helps donors choose responsible charities. They should also think about whats important to them and the causes, people and issues that impact their daily lives the most. For a lot of people, that starts with their community.

Laura Amerman is the chief development officer at Breakthrough New York and an officer in her local chapter of the Association of Fundraising Professionals . She says donors tend to focus their funds on food banks and shelters at the holidays, and while these are worthy causes indeed, they arent the only ones in need.

The question is more, What are the causes out there that always struggle, rather than just at holidays? she told HuffPost. Its people that still live with an enormous amount of stigma, like [those in] mental health , rehab and substance use organizations. Theyre always struggling. Around the holidays, people dont really want to think about those things. Theyd like to have a different kind of [giving] experience.

So, where should I donate this December?

Both finance and charity experts agree that finding a cause you care about is the most important part of giving. Donating without emotion denies you the feel-good part of giving , and it leaves charities unable to rely on you for more donations in the future. In 2015, an average of 46 percent of U.S. donors were making their second gift to the same organization, according to data from the Fundraising Effectiveness Project .

So start by thinking really thinking about causes that matter to you on a personal level, says Amerman.

Whats a problem that you care deeply about? What kind of problems would you like to be able to solve in the world? I guarantee theres someone in the world whos trying to solve that problem, she said.