As children come into their own, hair starts to become a big part of how they define themselves even if that changes month-to-month or year-to-year. Experimentation inevitably follows, and big conversations with their parents start taking place based on how drastic these hair changes may be and how much maintenance will be required.

Parents Ellie and Ashley believe this experimentation is crucial to a childs journey to confidence and self-esteem, and they know this from personal experience. Being an LGBTQ person growing up, I developed what you would call hair heroes, including David Duchovny and Hugh Grant, Ellie says. I remember as a kid spending hours trying to comb my hair certain ways to look like them. So, when it comes to the kids and their different requests, we encourage a lot of experimentation.