Model Karlie Kloss and her husband, venture capitalist Josh Kushner , are relaunching the iconic photo magazine, Life.

On Wednesday, The New York Times reported that Kloss Bedford Media had purchased the publishing rights for Life from publisher Dotdash Meredith. Kloss now plans to revive the title with regular print editions.

An emblem of American culture, Life magazine was first published as a weekly edition in 1883 and transitioned to a monthly publication in the late 1970s.

Over the decades, it featured some of the most memorable images of the 20th century, including Alfred Eisenstaedts V-J Day photo of a sailor kissing a nurse and artist Norman Rockwells illustrations of everyday life.