MostLatinoAmericans would have never dreamed that our music would be all the hype in 2023. Growing up, Latin music was always extremely othered. Although I sometimes listened to reggaeton and Latin pop, I never really heard it on the radio, and it was something that made me feel less American. That all changed in recent years with the explosive rise of Bad Bunny and an increasing number of Latin music icons, who have given the American masses no choice but to listen to our music and take us seriously.
For many Latinos like me, watching the VMAs this week was an emotional experience: Not only were a lot of Latin artists given awards, but there were entire segments performed exclusively in Spanish. Here are the top five moments that pretty much proved the VMAs belong to Latinos now and why each of those moments mattered.
Peso Pluma became the first Mexican star to perform at the VMAs.
If you havent heard of Peso Pluma, now is a good time to do some Spotify-ing. The artist from Jalisco, Mexico, incorporates regional Sinaloan sounds or corridos, for anyone who knows into his music and makes them modern.
For anyone who grew up with the sound of corridos at family gatherings, hearing the guitars strumming in his song Lady Gaga probably did a little something to you. I cant think of many other artists since Selena Quintanilla-Prez who have incorporated sounds from rural Mexico into mainstream pop music. The emotional gravity of Peso Plumas performance was compounded by the fact that at just 24 years old, he is now the first Mexican star to perform at the VMAs.
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