Frida Kahlo is arguably the most culturally significant figure out of Mexico. There are plenty of contenders, but really, who else from the country has had their face emblazoned onto every object imaginable, been the subject of countless exhibitions, books, art, and films, and inspired me to dress up as sexy Frida Kahlo for Halloween one year?

Like Selena Quintanilla, Marilyn Monroe, and Elvis, Frida Kahlo is an enigmatic cultural icon whose artistry and image left a seismic imprint on the world and whose tragic personal stories deepened their lore, leading to constant retellings of their story.

This week, we get yet another with Frida, a documentary (out March 14 on Amazon Prime) by filmmaker Carla Gutierrez that recounts the life of the influential 20th century surrealist painter who has become a feminist symbol for rebellion, courage, resilience, and passion in her native Mexico and far, far beyond.

While other documentaries on the artist have stuck to a standard narrative style, with scholarly interviews adding perspective to various aspects of her life, Gutierrez relies on letters and diary entries, effectively allowing Kahlo to tell her story in her own words as animated images of her artwork move fluidly on screen alongside photos and archival footage. Other important figures in her life also add context to her lore via letters, including her husband and fellow artist Diego Rivera and her lover, the Marxist revolutionary Leon Trotsky.

As it often goes with ubiquitous cultural figures, Kahlos story is understood by a series of bullet-point events: the horrifying bus accident that destroyed her body, her tumultuous relationship with Rivera, his affair with her sister Christina, the way she channeled herself into her art, her many lovers both male and female, and the strength of her convictions through it all.

So much so, that you have to ask: What more can be mined from her history? How do you tell a story thats already been told so many times? What more can we learn?

I was one of those people [that asked this], says Gutierrez. Her life has been examined a lot. I know that there are people that have gone to see the movie that they were like, But do I really need to watch another film?

Figures like Kahlo have a tendency to become paper dolls, flattened over time into one-dimensional figures that people can spiritually project themselves onto. As we make copy after copy of these figures, their souls can be lost; their humanity, faults, and heart overpowered by their image. They become T-shirts at Target sold during Womens History Month, a throw pillow that says feminist in sequins, or a spokes-figure for girl power thats been watered down to the most palatable, serviceable product in the age of girlbossery.