About every other patient who walks up to Abid Nadeems counter at Dyckman Pharmacy in the Inwood section of Manhattan is picking up prescription medication to treat high blood pressure losartan, telmisartan, beta blockers like metoprotolol, bepridil and other calcium channel blockers. But Nadeems favorite prescription to hand out to these patients is the one they can use to get $30 worth of fresh fruits and vegetables at the nearby Inwood Greenmarket, for free.

In May, Nadeem, the supervising pharmacist at Dyckman, was selected to join New York Citys Pharmacy to Farm program, which provides extra money each month for fresh produce to people who receive Supplemental Nutrition Assistance Program (SNAP) benefits and are on medication for hypertension. One in five New Yorkers is on SNAP; one in four has high blood pressure. Eating a diet high in fruits and vegetables can lower blood pressure and reduce a persons risk of heart disease and stroke .

Nadeem was so enthusiastic about introducing the program to the residents of the neighborhood hes served for 25 years that he spent his own money to design, print and mail 4,000 promotional flyers. Just a few days after dropping off the last batch at the post office, he was already seeing new faces coming in to sign up.

Im excited to join and tell my patients how important this program is, Nadeem told HuffPost. They are understanding what it all means, how the city is spending money on them, for their health. They are eager to get vouchers.

Hes already enrolled 80 patients and is expecting many more now that all the flyers have gone out.

Pharmacy to Farm started as a New York City Health Department pilot program in the spring of 2017, funded by the USDAs Farm Bill. When patients pick up their blood pressure medication at participating pharmacies, theyre handed a prescription for $30 in coupons, redeemable for fruits and vegetables at any of the citys 142 farmers markets.