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Posted: 2017-12-02T11:59:04Z | Updated: 2018-12-11T20:05:04Z

A British animal charity drives home its message that a dog is for life, not just for Christmas with its tearjerking new holiday ad.

Released on Thursday, the commercial from the England and Wales Royal Society for the Prevention of Cruelty to Animals begins with a little boy receiving a stuffed toy puppy on Christmas Day.

Check out the ad here:

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