Tudor Lakatos challenges Roma discrimination through Elvis Presley’s musical legacy.

Sporting a rhinestone shirt, oversized sunglasses and a classic 1950s quiff, Lakatos captivates audiences across Romania with his distinctive renditions of songs like Blue Suede Shoes.

Rather than being an impersonator, Lakatos harnesses Elvis’s universal appeal to dismantle stereotypes about Roma people and inspire Roma youth.

“I never wanted to get on stage, I did not think about it,” Lakatos, 58, said after a recent gig at a restaurant in the capital, Bucharest. “I only wanted one thing – to make friends with Romanians, to stop being called a Gypsy,” he added, using an often derided term for people belonging to the Roma ethnic group.

The Roma, with South Asian origins, have endured centuries of persecution throughout Eastern Europe and continue to face poverty, unemployment and prejudice. In Romania, they represent approximately seven percent of the population, with one-fifth reporting discrimination experiences in the past year, according to European Union data.

Lakatos began his mission in the early 1980s as an art student during Nicolae Ceausescu’s communist regime. When anti-Roma sentiment was widespread, he discovered that Elvis’s music created connections with ethnic Romanian students while simultaneously symbolising resistance against government oppression.

Now, 40 years later, his audience has expanded. As a teacher for 25 years, Lakatos uses music to show his students they can aspire beyond the limited opportunities of their northwestern Romanian village.

“The adjective Gypsy is used everywhere as a substitute for insult,” Lakatos said. “We older people have gotten used to it, we can swallow it, we grew up with it. I have said many times, ‘Call us what you want, dinosaur and brontosaurus, but at least join hands with us to educate the next generation.'”

Despite his teaching career, Lakatos continues performing throughout Romania at various venues.

The eclectic mix of languages can sometimes lead to surprises because there is not always a literal translation for Elvis’s 1950s American English.

For example, “Don’t step on my blue suede shoes” does not make sense to many of the children he teaches because they are so poor, Lakatos said.

In his version, the lyric Elvis made famous becomes simply “Don’t step on my bare feet.”

It is a message that Elvis – born in a two-room house in Tupelo, Mississippi, during the Great Depression – probably would have understood.