What's The Role Of Social Media During A Pandemic?

With pandemic restrictions on physical travel locally and abroad in most of the world, social media has taken an even bigger role in connecting people and disseminating information. 

But where is it being used positively and effectively, and when does it flop?Watch a replay of our discussion in the video above. 

Dr. Naheed Dosani , a palliative care physician in Ontario, has been using TikTok among other platforms to educate people about the novel coronavirus during the pandemic. 

Join him, along with host Amanda De Souza and HuffPost Canada’s audience development manager, Rebecca Zamon, as they look into how brands and users are optimizing social media platforms in new ways to stay connected to their audience.