Contributor

Markus Giesler

Marketing Professor

Markus Giesler is a consumer sociologist, ethnographer, and expert on market creation and customer experience design. He is an associate professor of marketing at the Schulich School of Business (York University) and the founding director of the Big Design Lab .

His research appears in the Journal of Marketing, the Journal of Consumer Research, and Marketing Theory and is frequently cited in the New York Times, BusinessWeek, Washington Post, Wired, and other media outlets.

Markus has been named one of the best recognized experts studying high-technology consumer behavior (Wired), one of the young business school star professors on the rise (Fortune), and one of the 40 most outstanding business school professors under 40 in the world (Poets & Quants).

January 3, 2018

Rethinking Cinema Experiences
December 15, 2017

Orchestrating a New Subway Experience
December 9, 2017

How Human is Too Human for AI
December 5, 2017

Design for Consumer Happiness, Not Choice

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November 30, 2017

Why Virtual Reality Design Needs Empathetic Storytelling
November 26, 2017

Designing the Smart City
November 21, 2017

Trust Me Im Amazon!
November 16, 2017

Why Are Consumers Smart Home Skeptical?
November 5, 2017

Wellbeing as a Religion: Equinox
October 13, 2017

Is Your Brand Ready for Alexa?
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