Arguing Over Their New Slogan Is Why Democrats Lose

Democrats , being Democrats, are having a big argument right now about their new slogan, A Better Deal.

Is it on point? Does it suck? What do the polls say?

It doesnt freaking matter .

Quick, now. What was Barack Obama s slogan in 2012? George W. Bushs in 2000 and 2004? Bill Clintons in 92 and 96?

You dont remember. And it doesnt matter.

Ah, but I bet you think you remember the Obama 08 slogan. Hope and Change, right? Actually he had at least four: Hope, Change, Change We Can Believe In, and Change We Need.* They didnt matter until Obama made them matter.

You know what else doesnt matter? Logos. Obama didnt even like his now-iconic 08 logo when he first saw it.

Itll do, he said. And he was right. So would have lots of others.

People dont vote for slogans. They dont vote for logos. They vote for strong leaders who share their values.

Who fights over a slogan? Not leaders.

Fighting over the slogan and all the related fussing over polls, focus groups, policy details only signals voters that Democrats are obsessed with little stuff. Leaders are not obsessed with little stuff.

Leaders are focused on their vision of a better future, and they have the personal presence to inspire us with that vision.

Its in that presence that leaders make their case. Democrats trying to figure out how to win need to stop trying to figure it out. They need to discover the world below their necks.

Then they might stumble across why Kentucky Congressional candidate Amy McGrath has exploded onto the national stage with her first campaign commercial . Holy smokes, theres a leader.

Quick quiz: Whats her slogan?

Answer: Who cares?

*Want more presidential campaign slogan trivia? Heres a list .