Why David Bowie Is A Hero To Animal Rights Activists Everywhere

English rocker David Bowie, who died Sunday at age 69, will forever be remembered for his legendary music and iconic style.

But animal rights activists have their own reasons to regard Bowie as a hero.

As TakePart reports, “Heroes ,” the title track of Bowie's 1977 album, has become a rallying tune  for people fighting to end the capture and killing of whales and dolphins  in Taiji, Japan.

Bowie's song is featured during the closing credits of "The Cove ," Louie Psihoyos' 2009 documentary that brought worldwide attention to the annual slaughter at Taiji. And it was Bowie who personally intervened to make sure the track was licensed to the filmmakers for a minimal $3,000 fee. (Licensing fees for movies typically start at $25,000 and can reach six figures.)

“I didn’t know at the time about [Bowie's] support for animal rights ,” Psihoyos told TakePart this week. “But it turns out he had a huge heart.”

The song, which includes the lyrics "I, I wish you could swim/Like the dolphins, like dolphins can swim," has since become a kind of anthem for the anti-whaling movement . Bowie himself sported a dolphin tattoo on the back of his left calf .

This coming Saturday, demonstrators plan to sing "Heroes"  as they march to the Japanese embassy in London -- where Bowie was born -- in protest of the Taiji slaughter.

Protest organizer Nicole Venter told the Daily Express that Bowie was a lover of animals and had been fascinated with dolphins. 

“[Bowie] was a man who turned down a knighthood but allowed 'Heroes' to be used to end 'The Cove'  for next to nothing: he was a caring, compassionate, humble genius," Venter said this week. "'Heroes' is now the anthem of the global dolphin protection movement."

Ric O’Barry, an activist who appeared in "The Cove" and the founder of Ric O’Barry’s Dolphin Project , told TakePart that protesters plan to play Bowie's song loudly on Saturday.

“The Japanese government will have a very difficult time dealing with that PR nightmare," he said. "Thank you, David Bowie."

Bowie died Sunday after an 18-month battle with cancer. "Blackstar," his 25th and final studio album, was released last week and is considered a goodbye letter to fans .

In a statement released Thursday, Bowie's family asked for privacy in "this most sensitive of times" and said they are "overwhelmed by and grateful for the love and support shown throughout the world."

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