Elements thatll ensure Your Site Becomes Bookmark-Worthy

In this day and age, digital natives are consisted of mostly millennials, 87 percent of whom, on a daily basis, never leave their phones behind. Theres no doubting that one of their daily mobile activities include using search engines, watching videos, streaming music and online shopping.

Netizens are easily drawn to minimalist interfaces and seemingly minor elements actually make up a big portion when it comes to attracting customers. These sites dont have high domain authority ratings for no reason. So, what do all successful site homepages have in common?

They Use Effective Keywords

How much longer are you bound to stay on a webpage or e-commerce site when you read the words FREE or SALE, UNDER $_____ and SAVINGS?

Based on a Demandware survey , an average online shopper spends about 9.4 minutes on a webpage when accessed via desktop and 9.9 via tablet. Those who used their phones spent an average of 8.2 minutes. First impressions are everything, even online, so one way to keep up and kick up those sales are by using words that are sweet to hear. Or well, read.

What can we say? Were all suckers for special offers.

They Appeal to Timely Humor

Seasonal and holiday content are out of the question. Like clockwork, developers design the sites homepage based on the holiday. Take Threadless for example; even if its way past the first of April, their homepage offers still revolve around April Fools.

They Incorporate Pop Culture References

Unless your site is all about pop culture already (Buzzfeed, BoredPanda, 9gag, etc.), one technique of gaining more page visits include references back to movies, TV shows, trending artists, showbiz or anything within the scope of entertainment.

Entered the wrong password? Rather than displaying the typical Error message why not send Gandalf to the scolding (YOU SHALL NOT PASS!)? Editorial and blogging platform Notey does just that! Who knew encoding the wrong details were as sinful as entering the gates of Mordor?

They Use colors Strategically

Just like Coca-Cola uses red as their brand color, you too should use color to your advantage. Choosing your brand color is more than just randomly picking colors out of a palette. Its a strategic process. Restaurants and food brands tend to use the color red and yellow to stimulate appetite and create a sense of urgency.

Want to attract impulse shoppers? Go for shades of orange, blue and black. If you yearn for loyal, traditional buyers, incorporate more pinkish hues.

Aiming to quickly sell practical and family friendly unique, useful, cool and colorful products, sites like Colourblocker carefully choose the specific shades for their page as a way to attract consumers that are parents. The colorful items they sell are just icing on the cake.

They Use Witty Wordplay and Hip Typography

Make catchphrases or slogans that remain etched on your customers mind even after theyve closed and exited the pages.

No Sweat Navigation

Remember that younger shoppers tend to stick with basic keywords, while older audiences inquire in sentence form. Make your search bar versatile and target wider scopes to cater to their inquiries.

Some sites already offer 360 views and the zoom in feature for photos and products is a basic element. In the world of e-commerce, a picture is worth a thousand (or more) purchases.

A majority of us have developed a Too Long, Didnt Read attitude. Consumers of our generation have no patience for big blocks of text.

Customers also want the same experience they get in an actual store. Although 74 % of consumers inquire and compare for prices online, theyd rather go to the actual store than to purchase online. Take a look at Walmarts Check in store option. No longer will time be wasted visiting the physical store only to discover that the item you want is not in stock.

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No matter how user-friendly and appealing your website looks, there will always be users who find loopholes and flaws. We cant please everyone. Most importantly, advertise and promote like youre the only site that offers those products and services. If you dont believe in your own products, who else will?